Toy Bricks

From a humble Danish carpentry workshop to a global cultural phenomenon, the story of LEGO is one of innovation, resilience, and the enduring power of play. For generations, the iconic interlocking bricks have captivated the imaginations of children and adults alike, evolving from a simple toy into a powerful educational tool and a medium for artistic expression.

The journey began in 1932 when Ole Kirk Christiansen, a Danish carpenter, started making wooden toys during the Great Depression. Two years later, he named his company “LEGO,” a contraction of the Danish phrase leg godt, meaning “play well.” This simple motto would become the core philosophy of the brand. In the years following World War II, as plastics became more widely available, the company shifted its focus. Inspired by interlocking British-made plastic bricks, LEGO patented its own version in 1958, featuring the stud-and-tube design that allows for the perfect clutch power and endless building possibilities.